![]() (buy at ) Intro Undisputed Wish You Would One More Drink Call Up The Homies Southern Gangsta Everybody Hates Chris What Them Girls Like Nasty Girl Contagious Last Of A Dying Breed (Move The Crowd) MVP I Do It For Hip Hop Do The Right Thang Let's Stay Together ((USA & UK iTunes Bonus Track) Press The Start Button (Dutch iTunes / Japanese Bonus Track) From the Album Release Therapy (2006) ATL,GA Everybody Wit Me Bulletproof Addicted To Money Yeah We Gettin' Rich Regret Sex Therapy (Remix) Pennies (The Updated Rosters) Remix From the Album Theater Of The Mind (2008) (buy at ) Wasted O Let's Do It Freestyle Born An O.G. Ciara & Chris Brown] [From Deluxe Edition Bonus Track) Rollercoaster (From Deluxe Edition Bonus Track) From the Album A Hustler's Spirit (2010) Radio Can't Live With You Feelin' So Sexy Tell Me A Secret My Chick Bad (Remix) Sexting (Bonus Track) How Low (Remix) (feat. (buy at ) Intro How Low My Chick Bad Everybody Drunk I Do It All Night Sex Room I Know You Got A Man Hey Ho Party No Mo' B.O.T.S. (buy at ) Save It For Another Day Rich And Flexin Muthaf*cka Can You Buy That Badaboom Say It To My Face I Ain't The One Shake N Fries Do Something Strange I'm On Fire What You Smoking On From the Album Battle Of The Sexes (2010) (buy at ) #IDGAF Intro If I Aint F'd Up Raised In The South Hell Of A Night 9 Times Out Of 10 Speak Into The Mic Dancin Dirty IDGAF She A Trip Mad Fo From the Album 1.21 Gigawatts: Back To The First Time (2011) (buy at ) New Beginning Intro Money Problems In My Life Burning Bridges Good Lovin' From the Album #IDGAF (2013) Other elements include TV spots and radio ads, social posts, a TikTok #JifRapChallenge and two limited-edition 37-carat diamond and ruby "Lil Jif Jars." Ludacris gets one, and the other features in an upcoming promo.Īll in all, it's way less apocalyptic than Jif's alien invasion video, and in tune with Smucker's fun musical outings for its Folgers and Meow Mix brands.Ludaversal (Intro) Grass Is Always Greener Call Ya Bluff Lyrical Healing Beast Mode Viagra (Skit) Get Lit Come And See Me (Interlude) Come And See Me Good Lovin' Ocean Skies Not Long Charge It To The Rap Game This Has Been My World Money (Deluxe Edition Bonus Track) Problems (Deluxe Edition Bonus Track) In My Life (Deluxe Edition Bonus Track) Burning Bridges (Deluxe Edition Bonus Track) From the Album Burning Bridges (2014) "Our social analysis found that young peanut butter lovers had been actively engaged in conversations about the new flows." "But today's growth is coming from younger consumers, who, we discovered, are as obsessed with hip-hop as they are with peanut butter," Roberts says. The campaign represents a target shift for Jif, which usually focuses on parents of young children. Ludacris felt supremely confident working with Meyers, who directed videos for some of the artist's biggest hits, including "Stand Up," "How Low" and "Splash Waterfalls." We shot in and around Atlanta at some of his usual haunts," such as Patchwork Recording Studios. He brought his daughter, close friends and collaborators into the commercial. Roberts describes the Jif shoot as "a window into Ludacris' world. He held a similar creative stake in this Harry's excursion a few years ago. Insert your own joke about "gift spreading.")ĭuring the development phase, Ludacris "brought ideas to the agency and was involved in all aspects of the campaign," says Roberts. Plus, the artist really is a Jif fan, contractually requiring the stuff as a backstage snack. We knew if he was to release a track switching it up to this kind of flow, it would make some serious noise." "His flow has such a stark contrast to the latest wave of rappers. "Ludacris was our first choice from the beginning," Publicis New York creative lead Erica Roberts tells Muse. (The latter appears in the ad but doesn't rap on the track.) The new work seeks to generate buzz by fusing Ludacris' classic dirty-South style with fresh flows championed by Gunna's generation. ![]() ![]() The "Lil Jif Project" follows last year's "Jif and Gif" initiative, which went viral. "Put a crown on the man with the mic in his hand from Atlanta.Īnd I'm stuck in ya grill like peanut butter!" ![]()
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